Research findings from the recently launched advertising impact service from Coda Ventures, Triad Newspaper Ad Effectiveness Service, are consistent with similar research from the Newspaper Association of America, and the National Newspaper Association – all of which demonstrate that newspapers work. Newspapers actively engage audiences who take action as a result of seeing newspaper advertising.
Top Engagement Attributes of Newspapers:
NAA’s most recent How America Shops and Spends study reveals that eight in 10 (79%) of adults have taken action as a result of reading or seeing an ad in a print newspaper in the past 30 days, and half (51%) made a purchase.
Newspapers Cause Readers to Act: The Top 10 Consumer Actions Taken1
The research results are a powerful reminder that news media organizations play a vital role in the communities they serve by providing important, useful information that is trusted. In addition to reading the content, including the ads, engaged consumers act on this messaging in numerous valuable ways.
Sources: Triad Newspaper Ad Effectiveness Service1, Newspaper Association of America2, National Newspaper Association3