Michael Johnson
- Show Low, AZ
- April 2, 2018
History of orchestrating successful print and digital initiatives designed to increase readership and revenue. Strong background in journalism with
30 years of experience.
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Editorial budget planning, and mentoring and coaching reporters, with
strong emphasis on daily face-to-face communication to deliver feedback.
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Refined relationship-building skills and experience working collaboratively
and effectively with publisher, general manager, and editorial and advertising staffs.
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SKILLS & ABILITIES
· Sound editorial ethics · HTML and website management · Videography
· Exceptional writer · Social media · Page design/layout
· Investigative skills · BLOX Total CMS · Photography/editing
ORGANIZATIONS & SERVICE
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Graduate of Show Low (Ariz.) Police Citizens Academy (October 2017)
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Judge for West Virginia Press Association (Judging Montana Press Association entries)
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Judge for U.S. Army Europe Maj. Gen. Keith L. Ware Public Affairs Competition.
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Volunteer for West Virginia Press Association FOIA project to update “Journalist’s Survival Kit” and “Quick Reference to West Virginia’s Open Meetings and Open Records Laws.”
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Honorary fundraising campaign chairman, United Way of Gallia County
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Kiwanis Club - Gallipolis
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Rotary International – Alamogordo, N.M., and Show Low, Ariz.
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Circleville Youth Soccer Association (volunteer coach).
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Circleville Youth Baseball/Softball Association (volunteer coach).
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Cody (Wyo.) Parks and Recreation youth basketball coach.
AWARDS
• Second place, community service journalism, Arizona Newspapers Association (2017)
• Third place, editorial page excellence, Arizona Newspapers Association (2017)
• Second place, feature photography, West Virginia Press Association (2016)
• General Excellence, New Mexico Press Association (2014)
• First place, editorial writing, New Mexico Press Association (2013)
• First place, column writing, New Mexico Press Association (2013)
• Second place, column writing, New Mexico Press Association (2013)
• Second place, newswriting, New Mexico Press Association (2013)
• Second place, education writing, New Mexico Press Association (2013)
• Second place, design & topography, New Mexico Press Association (2013)
• First place, feature writing, New Mexico Press Association (2012)
• Second place, feature writing, New Mexico Press Association (2012)
• First place, breaking news coverage, New Mexico Press Association (2011)
• Associated Press Member of the Year, Alamogordo Daily News (2010)
• First place, series/continuous coverage, New Mexico Press Association (2010)
• First place, design/topography, New Mexico Press Association (2010)
• First place, feature writing, New Mexico Press Association (2009)
• Second place, editorial writing, New Mexico Press Association (2009)
• Second place, column writing, New Mexico Press Association (2009)
• Second place, design/topography, New Mexico Press Association (2009)
• First place, editorial excellence (staff), Wyoming Press Association (2008)
• Second place, general excellence (staff), Wyoming Press Association (2008)
• Second place, photographic excellence (staff), Wyoming Press Association (2008)
• Honorable mention, spot news photo, Wyoming Press Association (2008)
• Second place, sports column, Ohio Prep Sports Writers (2007)
• Fourth place, sports news story, Ohio Prep Sports Writers (2007)
• First place, sports writing, Michigan Press Association (1998)
• First place, sports coverage, Michigan Press Association (1998)
• Second place, sports column, Michigan Press Association (1998)
• Third place, spot news photo, Michigan Press Association (1998)
• Third place, picture story, Michigan Press Association (1998)
• Honorable mention, sports feature, Michigan Press Association (1998)
• First place, sports writing, Michigan Junior College Press Association (1998)
Education
Currently working on master's thesis/project. Currently have a 3.95 GPA.
4.0 Crimson Scholar students, member of Phi Theta Kappa and served as senator on NMSU student government council.
Experience
Joined as editor to direct the day-to-day operations of a twice-weekly newspapers. Duties include managing staff of six reporters/paginators, as well as manage print/digital content. Maintain the company’s website, social media and other digital endeavors.
Increased print and digital subscriptions amid tough economic pressures.
Grew online page views on www.wmicentral.com from 3.9 million in 206 to 5.4 million in 2017. (36.6 percent). New visitors rose from 33.8 percent in 2016 to 38.6 percent in 2017 (14.2 percent).
Click here for the Google Analytics document.
Achieved a record 655,000 page views in July 2017 via consistent social media and electronic newsletter campaign.
Coached and led six reporters at three daily newspapers in southeastern Ohio and northwestern West Virginia. Emphasized locally produced and varied news content while developing local connections with regional, statewide and national news.
Generated content for numerous special publications that each produced between $10,000 to $15,000 in revenue.
Partnered with local chamber of commerce to develop and distribute an annual tourism guide, with revenue of $35,000.
Increased print readership at each respective property by focusing on hyper-local news, features, enterprise and investigative reporting.
Oversaw daily and weekend operations at six-day daily print and digital media outlet with seven reporters. Worked with U.S. Air Force personnel and leaders to develop weekly newspaper and digital presence featuring military news from Holloman Air Force Base.
Guided staff to 49 editorial and page design awards from the New
Mexico Press Association, including “General Excellence.”
Coached and mentored editors and reporters to internal
promotions at El Paso Times, Las Cruces Sun-News and Denver Post.
Developed and maintained consistent digital presence (website and social media) for the first time in the newspaper’s 100-plus year history.