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Powerful. Persuasive.
Potential.
Advertising with Michigan Press Association members can be summed up with three simple
words: Powerful. Persuasive. Potential.
The one-order, one-bill, one-check ad service offered by MPA allows
advertisers to effectively and efficiently do business with all member
newspapers. Our experienced in-house team has the know-how to stretch and make
the most of your advertising dollars.
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Our objective is two-fold: Demonstrate the value of newspaper
advertising to clients and secure ad dollars for our member papers.
- We also provide design development assistance and placement consultation.
- The Michigan Press Association is more than newspapers. Not only
do we work with print media, we also are knowledgeable when it comes to
electronic media. Whether you're planning an Internet campaign or
electronic media that is a fully integrated media campaign, we can
help.
No one understands newspaper advertising and our member newspapers like the team
at MPA.
"Since I began using Michigan Press
Association's advertising placement services, I have been able to spend
my time concentrating on other important marketing and recruitment
tasks. No longer must I contact each newspaper several times, produce
separate purchase orders for each publication, and monitor the incoming
invoices. Now, I supply a draft schedule and advertisements and you and
your staff take it from there -- and then send me one detailed invoice
at the end!"
-- Jennifer Hegenauer, Marketing Specialist, Ferris State University
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