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Think Deep. Profit Big.
Newspapers offer something radio and TV can’t...readers.
Michigan newspaper readers care about all kinds of issues like prescription drugs, their
kids' education and real political commentary. They are interested in where
they are going on their next vacation and their own financial future. Recent
data from Hill Research indicates people interested in these issues or
products are apt to be contemplative and seek information as they make their
decisions. This newspaper audience is positioned for engagement in advertising
messages. They are going to make decisions on logical reasoning, not impulse.
Consumers on the verge of making purchasing decisions turn to
newspapers to check out ads and verify and compare prices. Our recent
research backs this up. No other medium is preferred over newspapers by
Michigan shoppers.
Want more information on your industry?
E-mail us at printpower@michiganpress.org or call us at 517.372.2424.
"As a media buyer, I know a statewide
placement of any medium can be very time consuming. Because of you and
your staff, I am able to make one call and complete a placement that
would have taken me several hours. Thank you again for being so easy to
work with and such a beneficial resource."
--Chris Aljets, Media Buyer
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