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Top 10 for Tough Times in Newspaper Ad Sales
These are some of the most difficult times ever for newspaper advertising sales. So what should we doing about it? Kubas Consultants is an internationally recognized firm that specializes in newspaper ad revenue and pricing, and Executive Vice President Ed Strapagiel will share with you their "Top Ten for Tough Times." These are ad sales and marketing strategies and tactics that could help almost any newspapers improve their top-line, covering everything from fundamental pricing to e-marketing.
What Media Buyers Want
What do the people who buy media need to satisfy THEIR clients? Hint: it's not necessarily lower rates. Attend this panel discussion featuring a political consultant, a full-line retailer, a hardware store that goes toe-to-toe with big-box lumberyards and a full-service ad agency that buys boatloads of print. Learn at least two things from each panelist to improve your newspaper's chances of securing business in a changing-by-the-nanosecond media marketplace.
Panel: John Truscott, Truscott Group, Tom Vilella, Meijer, Jeff Peterman, Western Creative, Shawn O'Brien, Ace Hardware
The MPA Hotline "Top Ten"
BUTZEL-Long attorneys Robin Herrmann, Rob Boonin, Omar Chaudary and Christopher Taylor give us an up-to-date recap of what's cooking on the MPA Hotline: how to enforce your right to information, the "best practices" in reader submissions, freelancers, stringers, and advertising, and how to deal with some of the more common employment law issues as members restructure their operations during difficult economic times. They will provide an overview of how employers should deal with some of the more common employment law issues they have to grapple with as they downsize, furlough or restructure their operations during difficult economic times.
Gubernatorial Candidate Forum
A forum for candidates for the 2010 Michigan Governors race. This is a great opportunity to hear from the candidates and get a feel for where they are on issues of importance to Michigan state government.
Moderator Rick Pluta, Michigan Public Radio Capitol Bureau Chief
Research Results to GROW Revenue
We have fresh data that show how Michigan newspaper media "in print and online"delivers STRONG results. Attend this session with American Opinion Research CEO Tony Casale and learn how you can grow revenue for you and your clients.
Tony Casale, American Opinion Research
Step-by-Step-by-Step
In this session, Richard Clark will outline specific steps to take if you are serious about having a classified section that is good for the readers, good for the advertisers, good for the staff, and that meets reasonable budget expectations. The first 10 steps will be easy if you are serious. The second 10 steps are tougher, but are critical to reaching excellence in your classifieds. In his 33 years of classified experience, working with over 300 newspapers, Richard Clark has learned to separate the core strategies for classified success that stand the test of time from the latest nifty sounding ideas. This is your chance to tap into that knowledge base without the meter running. Then, you will know which nifty ideas to implement, and which will do more harm than good.
Richard Clark, Classified Development
Rethinking the News
Some say the future of journalism is more promising than ever-limited only by indecision and uncertainty on the part of editors and producers. News organizations succeed only when they cover their communities and serve as "watchdogs" over our government, government corruption and issues of general civic alarm. Technology allows us to do this on a much greater scale. Get the story from those behind some of the changes on the Michigan newspaper scene and learn how you can help your readers rise in society, hold their governments accountable, and pursue their dreams "all by Rethinking the News."
Moderators: Karl Gude, Michigan State University Journalism Department, Ken Winter, Winter Communications, LLC
Idea Exchange
Download the booklet of all submitted ideas. Please be patient, this is a large file and may take a few minutes to download.
Awards Presentation
MPA Foundation Scholarship Awards
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